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Words Are Our Business

Words Matter

Mark Twain said the difference between the right word and the almost right word is the same as the difference between a lightning bug and a lightning bolt.

Key Words

Words matter, and can make or break a business. From websites and e-marketing to videos, social media and infographics, your choice of words can communicate or alienate potential clients.

Your Message

SCL Writing Pros (SCL) is an agency of word specialists headed by writer, editor, and former journalist Cindy Capitani. We’ll fine-tune the messaging you have in place and create new content that can be used in ways you’ve never imagined.

Call us today for a complimentary website audit and we’ll show you what a difference words can make: 201-966-8900.

Clients We Work With

Published locally and nationally, including

Testimonials

Talented and skilled, wordsmith Cindy Capitani of SCL Writing Pros has what it takes to get the job done when it comes to professional writing. From strategizing, to creating original copy, to editing and proofing another writer’s copy, I know I can count on Cindy to make a big contribution to my projects. ⏤Kathleen Mathieu, President, The Red Wagon Group

Blog

How To Cure Writer’s Block

I recently accepted a blog assignment that was basically the equivalent of writing about the art of watching paint dry. One could argue that watching paint dry isn’t an art at all, it doesn’t even qualify for Reddit’s “Of Course That’s a Thing” because it’s not a...

Your Next Blog or Story Idea is Here

If you’re stuck for a blog topic or article pitch, there’s an amazing resource you’ve probably never heard of, or if you have, you’re likely underutilizing it: Reddit. For the uninitiated, Reddit is a social platform where users submit links, photos or videos or write...