Words Are Our Business
Words Matter
Mark Twain said the difference between the right word and the almost right word is the same as the difference between a lightning bug and a lightning bolt.
Key Words
Words matter, and can make or break a business. From websites and e-marketing to videos, social media and infographics, your choice of words can communicate or alienate potential clients.
Your Message
SCL Writing Pros (SCL) is an agency of word specialists headed by writer, editor, and former journalist Cindy Capitani. We’ll fine-tune the messaging you have in place and create new content that can be used in ways you’ve never imagined.
Call
Call us today for a complimentary content audit: 201-966-8900 or email sclwritingpros@gmail.com. We’ll show you the difference the right words can make.
Clients We Work With
Published locally and nationally, including
Services we Offer
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Testimonials
Blog
Do Bad Reviews Really Matter?
If it hadn't been raining, I might not have narrowly escaped my appearance at the Rachael Ray Show today. I admit, she didn’t ask me, I asked her, and I was actually due to make an appearance on her general admission line, not on her stage. Almost the same thing,...
I just broke all my own rules (and how spelling runs amuck)
Or is it amok? There are two ways to spell it, and both are perfectly acceptable and right. But put two Comma Girls in the same room, and, well, let’s just say someone’s getting hit over the head with a stylebook (ah, but which one or even type? It can be confusing)....
You Have A Story To Tell—Readers Are Waiting
Close your eyes. Pretend for a minute you’re a reporter and your website is a newspaper people click to for information. Imagine your blog on that news site is a place readers enjoy, even rely upon, for industry updates or insider jokes. Now open your eyes and look...