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Words Are Our Business

Words Matter

Mark Twain said the difference between the right word and the almost right word is the same as the difference between a lightning bug and a lightning bolt.

Key Words

Words matter, and can make or break a business. From websites and e-marketing to videos, social media and infographics, your choice of words can communicate or alienate potential clients.

Your Message

SCL Writing Pros (SCL) is an agency of word specialists headed by writer, editor, and former journalist Cindy Capitani. We’ll fine-tune the messaging you have in place and create new content that can be used in ways you’ve never imagined.

Call us today for a complimentary website audit and we’ll show you what a difference words can make: 201-966-8900.

Clients We Work With

Published locally and nationally, including

Services we Offer

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Testimonials

Talented and skilled, wordsmith Cindy Capitani of SCL Writing Pros has what it takes to get the job done when it comes to professional writing. From strategizing, to creating original copy, to editing and proofing another writer’s copy, I know I can count on Cindy to make a big contribution to my projects. ⏤Kathleen Mathieu, President, The Red Wagon Group

Blog

Everyone Should Write a Book

Writing can be such an exhausting, terrifying experience that even some of our most famous authors have bared their tortured souls, as evidenced in Jory Mackay’s blog “Dear Writing, I Hate You: Lessons From 7 Authors Who Hated Their Job.” He cleverly uses the likes of...

Do Bad Reviews Really Matter?

If it hadn't been raining, I might not have narrowly escaped my appearance at the Rachael Ray Show today. I admit, she didn’t ask me, I asked her, and I was actually due to make an appearance on her general admission line, not on her stage. Almost the same thing,...