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Words Are Our Business

Words Matter

Mark Twain said the difference between the right word and the almost right word is the same as the difference between a lightning bug and a lightning bolt.

Key Words

Words matter, and can make or break a business. From websites and e-marketing to videos, social media and infographics, your choice of words can communicate or alienate potential clients.

Your Message

SCL Writing Pros (SCL) is an agency of word specialists headed by writer, editor, and former journalist Cindy Capitani. We’ll fine-tune the messaging you have in place and create new content that can be used in ways you’ve never imagined.


Call us today for a complimentary content audit: 201-966-8900 or email We’ll show you the difference the right words can make.

Clients We Work With

Published locally and nationally, including

Services we Offer

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Talented and skilled, wordsmith Cindy Capitani of SCL Writing Pros has what it takes to get the job done when it comes to professional writing. From strategizing, to creating original copy, to editing and proofing another writer’s copy, I know I can count on Cindy to make a big contribution to my projects. ⏤Kathleen Mathieu, President, The Red Wagon Group


You Have A Story To Tell—Readers Are Waiting

Close your eyes. Pretend for a minute you’re a reporter and your website is a newspaper people click to for information. Imagine your blog on that news site is a place readers enjoy, even rely upon, for industry updates or insider jokes. Now open your eyes and look...